{"id":22997810,"date":"2021-07-07T12:42:41","date_gmt":"2021-07-07T10:42:41","guid":{"rendered":"https:\/\/www.karoip.com\/unkategorisiert\/2021\/07\/general-court-of-the-european-union-eug-rules-no-trademark-protection-for-sound-when-opening-a-can\/"},"modified":"2025-06-04T13:50:07","modified_gmt":"2025-06-04T11:50:07","slug":"general-court-of-the-european-union-eug-rules-no-trademark-protection-for-sound-when-opening-a-can","status":"publish","type":"post","link":"https:\/\/www.karoip.com\/en\/blog-en\/marke-en\/2021\/07\/general-court-of-the-european-union-eug-rules-no-trademark-protection-for-sound-when-opening-a-can\/","title":{"rendered":"General Court of the European Union (EuG) rules: No trademark protection for sound when opening a can"},"content":{"rendered":"<p><em>EuG, Urt. v. 7.7.2021, T 668\/19 &#8211; \u201eGer\u00e4uschmarke f\u00fcr Getr\u00e4nke\u201c <\/em><\/p>\n<p>If a feature of a trademark is perceived by the relevant public as having primarily technical and functional significance, it is unlikely to be perceived as an indication of the commercial origin of the goods in question.<\/p>\n<p>Slightly different sounds from identical products, may be perceived as a variant, but not (per se) as a trademark.<\/p>\n<p><strong>Practical tip:<\/strong><\/p>\n<p>Sound design is increasingly important in today&#8217;s products &#8211; trademark protection in Europe does not follow these requirements or the associated exercise, even among consumers.<\/p>\n<p>Detailed information on this in our <a href=\"https:\/\/www.karoip.com\/en\/news\/\">press release from 8. July 2021.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EuG, Urt. v. 7.7.2021, T 668\/19 &#8211; \u201eGer\u00e4uschmarke f\u00fcr Getr\u00e4nke\u201c If a feature of a trademark is perceived by the relevant public as having primarily technical and functional significance, it is unlikely to be perceived as an indication of the commercial origin of the goods in question. Slightly different sounds from identical products, may be [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[148],"tags":[],"class_list":["post-22997810","post","type-post","status-publish","format-standard","hentry","category-marke-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Court of the European Union (EuG) rules: No trademark protection for sound when opening a can - karo IP | Patentanwaltskanzlei<\/title>\n<meta name=\"description\" content=\"EuG, Urt. v. 7.7.2021, T 668\/19 - \u201eGer\u00e4uschmarke f\u00fcr Getr\u00e4nke\u201c If a feature of a trademark is perceived by the relevant public as having primarily\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karoip.com\/en\/blog-en\/marke-en\/2021\/07\/general-court-of-the-european-union-eug-rules-no-trademark-protection-for-sound-when-opening-a-can\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Court of the European Union (EuG) rules: No trademark protection for sound when opening a can - 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