Articles on the subject of brands
Trademarks as an indication of origin Brand names and logos are associated with companies and their products. An advertising slogan is an equally decisive factor for recognition or origin. Famous slogans that have been successfully registered as...
Metaverse and NFTs Metaverse refers to a 3D virtual space that can bring new and innovative opportunities for companies and their product marketing. In this online world, customers can act as digitally animated avatars and shop for digital...
Counterfeit products on the Internet The Internet as a transshipment point for pirated goods Counterfeit products are now also distributed on a large scale via e-commerce - the global trade of goods via online marketplaces, websites and social...
Prevent trademark infringement Trademark owners should continuously monitor trademark registers with regard to new trademark registrations, because the Trademark Office does not protect you from third parties applying for a trademark that is...
The international registration of a trademark For an international trademark application one needs a so-called basic trademark or at least a pending trademark application (basic application). The application for registration of an IR trademark...
EuG, Urteil vom 17. 11.2021, T‑298/19, Think Schuhwerk GmbH One of the permissible trademark forms is the so-called "position mark", i. e. a sign that is always to be applied in the same position on a product, whereby the registration is...
Trademarks in the European Union Worldwide interest in EU trademarks According to EUIPO, the sharp increase in EU trademark applications in 2020 was in particular due to the fact that China had been very active in filing trademark applications....
BGH, Urt. v. 29.07.2021, I ZR 139/20 - Lindt & Sprüngli With the ruling of the BGH, the golden hue of the Lindt hare is a protected use mark. Lindt-Sprüngli has been taking legal action against an Easter hare of Confiserie Heilemann for 3...
EuG, Urt. v. 7.7.2021, T 668/19 - „Geräuschmarke für Getränke“ If a feature of a trademark is perceived by the relevant public as having primarily technical and functional significance, it is unlikely to be perceived as an indication of the...
Trademark Protection in China A new trademark law has been in force in China since December 2019 to strengthen the position of trademark owners. The changes relate in particular to the use of a trademark, higher claims for damages in the event...